‘Print media has to evolve mechanism to be viable source of information’

Staff Reporter

Though ongoing rapid transition where electronic media seems to be taking over the print media, the latter is still a viable source of information for many, but it has to evolve mechanisms to address complexities of today’s economics. This was the gist of a discussion organized by the Institute for Research, Advocacy and Development (IRADA), the Pakistan Coalition on Media Legal Reforms (PCLMR) and Mishal Pakistan here, a press release said.
The session was moderated by Tahir Parwaz, Director Communications, Information Technology University (ITU). The session included the history and current situation of print media in the country, the new accountability structures for print media, revamping and digitalization of the Audit Bureau of Circulation and modern mechanisms and practices for content delivery in the digital age.
The discussion on the “The Future of Print Media in Pakistan”, Mishal Pakistan sought input from diverse industry experts, academicians, policy makers, regulators, journalist representative bodies and other relevant civil society organizations.
Briefing the participants, Amir Jahangir, Chief Executive Officer of Mishal Pakistan said, “With the advent of Internet the possibilities and opportunities for content to inform, influence and impact has increased many folds, print media has to evolve to face and address the complexities of the economics.”
The industry has to transform into a medium with convenience and timeliness converges with information influx and changing media consumption patterns of the society, he added.
Opening the discussion with the participants, Tahir Parwaz said Internet had opened new forms of communication that exerted diversifying effect on communication but even in that millennial age, many people relied on print media for information because they did not have access to alternatives.
Senior journalist Mubashir Zaidi, while speaking on the topic “Gate-keepers to information managers”, said, “Unlike the usual practice, Pakistan’s electronic media is driving the news agenda for the print media; this has to change. Major investigative and political stories are still coming from the print.”
The participants were of the view that the print media had served as a breeding ground for journalists in the past, and remained one even today.

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