PFC delegation leaves for Hong Kong to explore new markets

Salim Ahmed

Lahore—A high level delegation of Pakistan Furniture Council (PFC) on Saturday left for Hong Kong on 3-days visit to explore new markets and fully exploit business opportunity abroad in furniture sector besides strengthening and promotion of existing bilateral trade relations.
“Our efforts will be to change the narrative about Pakistan. We want to convey the bright and soft image of Pakistan to investors based in Hong Kong in regard of emerging new opportunities of investment in Pakistan after functioning of CPEC. PFC is interested to display made-in-Pakistan furniture items in Hang Kong to impart the message to international buyers that Pakistan is a manufacturing hub of the world class furniture,” these views were expressed by PFC Chief Executive Mian Kashif Ashfaq prior to leave to Hong Kong while talking to media person here.
He said he was impressed with the modern facilities, infrastructure, investment incentives and favourable administrative procedures in Hong Kong, creating good conditions for enterprises investing there. He said furniture producers are manufacturing house furniture made of wood – teak wood, hardwood and rubber wood. However, he said, compact living spaces cry out for less clutter, and welcome cleaner design lines to maximise whatever visual space is on offer. He said the lightness and practicality of Pakistani furniture pieces solve some home interior challenges particular to the region. The designs made by Pakistani artisans don’t take over much space, and many have functionality built in, so customers gain extra storage,” he says. “In a city like Hong Kong, where you have fewer square meter just about anywhere in the world, that is highly relevant,” he added.
Highlighting PFC business outlook, he said that Pakistani furniture should be introduced in Hong Kong market more effectively. He said that Hong Kong and Pakistan should join hands to give a new strength to their trade and economic ties. Both have dynamic consumer markets and an unlimited scope for their businessmen, he added.
Answering a question about volume of export and import, he said that at present imports and exports between the two countries were increasing. He said the PFC would like to increase the volume of Pakistani exports to Hong Kong. He said that from 2013 to 2015 the bilateral trade increased from $833 million to$ 973 million. This expansion was largely caused by a considerable change in imports, which swelled from $716 million to $853 million. However, Pakistan’s exports could only scale up from $117 million to $120 million in this period. “We would like to see the possibilities as to how we can give a boost to our exports to Hong Kong with the help and support of the Hong Kong embassy,” he said.

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