Lahore—Avid CSR volunteers from PepsiCo Pakistan launched the 2016 Lighting Up Lives campaign in the holy month of Ramazan with commitment and dedication towards community betterment. The ‘Lighting Up Lives’ project, launched in 2014, is PepsiCo Pakistan’s flagship CSR program which provides solar lights inside Pepsi bottles to communities in need. This initiative has helped install hundreds of lights in refugee camps and other under privileged areas across Pakistan impacting the lives of thousands of community members. PepsiCo aims to increase the project’s reach and light up hundreds of thousands of Pakistani lives in years to come.
This volunteering activity was arranged in collaboration with Buksh Foundation and Roshni Welfare Association. Volunteers from PepsiCo helped to install hundreds of lights at the Roshni village for special persons. The beneficiaries were thrilled with this ‘gift of light’ as they called it while also taking part in the installation of the lights activity. The lighting solution provided is simple but sustainable. It comprises of a battery, solar panel and a Pepsi bottle with an LED light in it. The light automatically switches on as the sun sets.