Pakistani market well on Malaysian radar

Salim Ahmed

Lahore—Assistant Minister for Tourism, Culture & Environment of Sabah, Malaysia Datuk Hj. Kamarlin Bin Hj. Ombi has said that the tourism sector is one of the major contributors to the economy of Malaysia. Pakistan is new focused market for Malaysia and a delegation from Pakistan’s tourism sector should visit Malaysia to pave for joint ventures between the businessmen of the two countries in this particular sector, Kamarlin Bin Hj. Ombi said while talking to the LCCI Senior Vice President Almas Hyder and Vice President Nasir Saeed here at the Lahore Chamber of Commerce & Industry.
High Commissioner of Malaysia Hasrul Sani Bin Mujtabar, LCCI Executive Committee Members Abdul Razzaq, Salman Basit, Mian Zahid Javed, Zafar Mahmood, Khurram Lodhi and former president Sohail Lashari were also present on the occasion. Malaysian Minister said that tourism industry has played an important role to strengthen the economy of Malaysia. He urged the Pakistani businessmen from tourism industry to take advantage of Malaysia expertise in this sector. He said that joint ventures between the businessmen of two countries in this particular sector would help exploit huge tourism potential exists in Malaysia and Pakistan.
Malaysian High Commissioner in Pakistan Dr Hasrul Sani Bin Mujtabar said that enhanced air links between the two countries would open new avenues of mutual cooperation between the two brotherly countries. He said that direct flights to Malaysia from Lahore, Islamabad and Karachi will bring a positive change at economic front as businessmen of the two countries will travel frequently and establish new business contacts. The High Commissioner said that Pakistan is a very potential market and doing business in country like Pakistan is always very profitable.
The LCCI Senior Vice President Almas Hyder appreciated their efforts to market Malaysia as a tourist destination and explore Pakistan for developing collaboration in tourism sector. He said that direct flight between the two countries is a big breakthrough. Malindo Airlines of Malaysia has started air service between Pakistan and Malaysia. On 4th March, first flight was landed in Lahore carrying along Malaysian Transport Minister Datuk Ab Aziz Bin Kaprawi. He said that the availability of four direct flights in a week of Malindo Airlines from Lahore-Kuala Lumpur-Lahore will certainly help connecting people from both countries at most competitive airfare. Since, PIA is already operating on this route from Lahore as well as Karachi, so, it will add to keep the travel program much flexible.
The LCCI Senior Vice President said that for attaining win-win situation, it is important that these flights may carry maximum passengers both ways. To make it a more viable route, Pakistan in general and Lahore in particular be marketed in Malaysia as an historical city which is internationally known for its festivals, foods, culture and above all for its hospitality. He said that it is indeed the need of the hour to have regular interaction with each other to explore various opportunities of cooperation between two countries. We have to admit that we have utilized only a fraction of the tourism potential available in our country.
Almas Hyder said that Pakistan offers a wide spectrum of tourism ranging from religious to historical places and ancient civilizations to modern architecture. The landscape of Pakistan has everything; one can wish to see mountains, valleys, rivers, seaside, deserts, open fields etc. Our culture is so rich and has so many varieties which can be visited not only in five provinces but also in various cities of the respective province. He said that Malaysian business community will be welcomed to invest in tourism sector of Pakistan. There is a great scope in hotels, restaurants, recreation parks and food streets etc., which guarantee ample returns on investment. It is needless to mention that the High Commissioner of Malaysia can play pivotal role in carrying out these ambitions.
‘Malaysia truly Asia’ is a well written and well defined punch line. Malaysia also has wide range of tourist attractions. It includes state-of-the-art architecture, amusement parks, mountains, waterfalls, beeches and museums etc. These are the reasons that have made Malaysia the world’s 10th and Southeast Asia’s 2nd best country for tourist arrivals, he added. The LCCI Vice President Nasir Saeed said that businessmen of the two countries should join hands to share their experience and knowledge to be able to utilize the tourism potential of Pakistan.

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