Karachi—Meezan Bank, Pakistan’s first and largest Islamic bank has been awarded the ‘Most Popular Bank’ in Pakistan’s Islamic Auto Financing sector in the People’s Choice Car Awards announced by PakWheels.com Automobile Industry Survey 2015. Pakwheels.com has been regularly conducting surveys on Pakistan’s automobile industry during the past few years and has recently published the third edition of its Automobile Industry Survey 2015 revealing new insights and consumer trends in the automotive sector of Pakistan.
The survey reveals Meezan Bank as the most popular Islamic Auto Financing brand in Pakistan while also covering major aspects of the automotive industry. As per the statistics revealed in the Survey, 27% of the respondents preferred Islamic Auto Financing in the country out of which Meezan Bank enjoys a major popularity chunk of 47% as compared to all other Islamic banks. The survey includes users’ perceptions based on their experiences, highlighting brands and products associated with the industry.
The Automobile Industry Survey 2015 findings are based on a large sample size of more than 11,730 respondents with 74% individuals belonging to the age bracket between 22 and 49 years. It therefore gives a true reflection of the choices and preferences of Pakistan’s automotive industry, its major players, demand determinants and changing consumer trends.