Marvi inaugurates handicrafts exhibition

Gilgit—Minister of State and Chairperson BISP MNA Marvi Memon on Saturday said BISP is a social safety net that not only lends a hand in poverty management but also endeavors to harness entrepreneurial potential of its beneficiaries.
She said this while inaugurating the exhibition of handicrafts made by BISP beneficiaries. The exhibition was held through mutual collaboration of BISP and Cheezmall at Darbar Hotel Ground, Karimabad, Hunza.
“Investing in women’s economic empowerment sets a direct path towards poverty alleviation and financial inclusiveness,” she said. She also paid tribute to the Pak-China relationship and thanked Cheezmall and China.
Cheezmall, originating from China, is an online shopping website created by professionals of E-Commerce who have past experience of managing and running Alibaba, a global leader in the field.
The collaboration between BISP and Cheezmall, aims at online promotion and sale of BISP beneficiaries’ products at international level.
Deputy Speaker GBLA Jafarullah Khan, Senior Minister DR Mohammad Iqbal, Gilgit Baltistan local politicians, Director Cheezmall Ghazanfar Ali Khan, Prince Saleem, DG GB BISP Mehboob Ali Khan, PMLN Jan ALam marketing team of Cheezmall Haider Qazi were also present at the occasion.
During the inauguration ceremony, Director Cheezmall Ghazanfer said that Cheezmall was highly interested in promoting and maximizing the profits for the products of poverty ridden BISP beneficiaries. He added that this exhibition was a first step towards long term cooperation between BISP and Cheezmall focusing on the betterment of the poor beneficiaries in all provinces of Pakistan.
On the occasion, Chairperson BISP reiterated that through BISP E-Commerce, the products of beneficiaries are already available online giving international recognition to the traditional products of the country.
She further added that market access to the handicrafts of marginalized segments would contribute in their financial empowerment. Earlier. talking to Radio Pakistan, she said the budget of the programme has been increased from 102 billion rupees to 115 billion rupees for the socio-economic uplift of the women.
Marvi Memon said one point three million deserving children from thirty-two districts have been enrolled in schools under BISP’s Waseela-e Taleem program, and are receiving monthly scholarship of two-hundred and fifty rupees.
“Strict monitoring will be ensured to make the survey reliable and free from any mistake and teams would use the latest electronic equipment to avoid any error or omission”, she added.
Complaints about fraudulent messages regarding BISP can be registered at 03351058050-51, she concluded.—APP

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