Lok Virsa launches project to digitize its database

Zubair Qureshi

Lok Virsa on Tuesday launched an initiative to strengthen Lok Virsa archives and research programme in collaboration with a world famous institute, Smithsonian Museum/research centre in US and Interactive Resource Centre (IRC) based in Lahore.
The main objective of this partnership is digitization and organization of Lok Virsa National Sound & Video Library. The project is undertaken with an aim to carry out collaborative research to improve the museum and generate programmes for youth, said Dr Fouzia Saeed, Executive Director, Lok Virsa on the occasion. She was of the view that Lok Virsa has been the torch bearer of preservation of the folk traditions of Pakistan since its inception in 1974. “This year Lok Virsa extended collaboration with the international research institute Smithsonian, USA to integrate a curatorial-capacity programme and the development of National Sound & Video Archives through digitization, preservation and digital cataloging,” she said.
For the last 2 years the current administration is reviving its capacity and has been working to preserve, collect and disseminate culture in the purest form especially the folklore and folk music for the past three generations, said Dr Fouzia.
We are proud to announce that this year we are going to celebrate our relation to the land and traditions of Pakistan in the form of the online database of digital archival records which mark a historical example of good relations between public private institutions, she announced.
“This archive currently represents a considerable contribution to the availability of material on musical traditions of Pakistan and its digitization is essential to ensure both the archive’s preservation and its ability to be easily dispersed in the future”.
Dr Paul Taylor, Director Smithsonian Institution while speaking on the occasion said he was honored to be in Pakistan as the country was important to Smithsonian for its rich and multi-lingual heritage.
“We are very pleased to be working with Lok Virsa and see it as a long term partnership,” he said.

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