It is good to see that amidst a large sea of commercialism, UBL is one institution that is taking practical steps to promote and appreciate literary activities in the country. This is evident in the fact that UBL gives literary awards every year and thus recognizes those hardworking writers and poets who toil all the time to get recognized for their literary efforts.
The UBL Literary Excellence Awards are distributed every year and cash awards are given to eminent writers and poets. It is noteworthy that the awards are adjudged by an eminent team of authoritative literary personalities who ensure that transparency is observed at all stages of the award-giving process. UBL enjoys a distinctive position is this regard as it is currently the only institution that patronizes literary endeavours in a practical manner.