Journalists urged to promote local cultural, heritage

Managing Director APP Masood Malik on Sunday urged regional journalists to strive for promotion of local culture, heritage and diversities to eventually highlight the soft image of country.
Addressing the training session of APP representatives from different regions, he said said Pakistan’s cultural heritage, tourism potential and versatile art and craft etc were not solely limited to the big and major cities but small cities and towns were equally rich in natural beauties and diversities.
He stressed the need for effectively highlighting and promoting the natural gifts of God Almighty to ultimately enhance their attractions through media.
In this modern age, media has also emerged as a vital tool and weapon in world affairs and disputes, he added. Masood Malik said “Pakistan is facing the worst situation.

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