Peshawar—In order to help the officers of information and PRs Department of Khyber Pakhtunkhwa get acquainted with the modern communication mechanism and Public Relation approaches, a memorandum of understanding was signed between Information and PRs Department KP and Information Services Academy(ISA) Islamabad here on Thursday.
The memorandum was inked by Abid Majeed, Secretary Information and PRs Khyber Pakhtunkhwa and Shiraaz Lateef Director General ISA, Islamabad on behalf of their respective organizations.
The event was witnessed by a number of officers from Ministry of Information and Broadcasting and Information Department government of Khyber Pakhtunkhwa.
Secretary Information Abid Majeed on this occasion while highlighting the role of information department said orientation of information and PRs Department in Khyber Pakhtunkhwa had been changed from information to Public Relations which he said was a must for informed decision making.
Referring to the recent developments in the information and PRs Department, he said that a software based monitoring had been initiated at ITTLA cell of the Directorate of Information where clips and reports were not only generated but also shared with all the stakeholders so that a clear picture of public perception can be had.
Similarly, he said, that strategic communication wing was in the offing which will guide the government on how to communicate effectively, responding to various issues concerning the provincial Government and masses of the province. He added that reporters at each union council across the province will be hired Through NTS and 986 reporters will weekly submit two stories from their respective union councils.
He went on saying that these Union Council based reporters not only will bridge the gap between the masses and their elected repre-sentatives but will also work as social mobilizers at gross root level.