A two-day International Seminar on Promotion of Floriculture in Pakistan commenced at Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), here on Monday, with an aim to promote the flower cultivation at commercial and export level in Pakistan. The seminar is being arranged by the Department of horticulture in collaboration with Pakistan society of horticultural science. PMAS-AAUR Vice Chancellor Prof. Dr. Rai Niaz Ahmad was the chief guest at the inaugural session while two foreign speakers one is Dr. John M. Dole from USA and Dr. van Kester from Netherland are also participating and presenting their good experience to audience.
Prof. Dr. Rai Niaz Ahmed, while addressing the seminar, advised the participants to grow the flower that can meet the international quality requirements. He said that there is great potential of floriculture in pothohar reign and it is a fast growing sector of Pakistan. He added that Pakistan is blessed by favorable agro climatic conditions, cheap labor and variety of soils, it has the potential to develop a strong floriculture sector. He further said that there is also great need and scope for value addition in floriculture products through processing, packaging and supply chain management. This would increase the farm income, generate employment opportunities and help to reduce poverty, he added. He also suggested the government and private sector to solve the issues related to the market or lack of a proper cold chain, and inadequate transport facilities for enhancing the floriculture industry in Pakistan.