Identification of tourist resorts

PRIME Minister Imran Khan says a detailed and comprehensive policy will be made to promote tourism in the country in order to make this sector stronger. Chairing a meeting of the Task Force on Tourism, he said special attention should be given for promotion of tourism as well as establishment of tourist resorts in the country.
Hopefully, the Task Force would not only make recommendations about establishment of new tourism resorts but also give solid proposals for improvement of existing sites and infrastructure to make the country an attractive destination for tourists from home and abroad. A small country like Sri Lanka earned $3.5 billion revenue from tourism during 2017 but despite numerous sight-seeing places, sites of archaeological, religious and historical significance and religious tourism potential, Pakistan lags much behind in this regard because of a number of factors. The first and foremost is the law & order situation that kept both local and foreign tourists away from many areas of the country. However, with the improvement in security, as per Pakistan Tourism Development Corporation, the number of visitors to different areas has increased yet we are unable to tap the full potential due to lack of infrastructure and facilities.
Unfortunately, we have not developed our prospective sites or existing tourist destinations in a planned manner. There is dire need to develop hospitality industry by building modern hotels, training and developing human resource besides ensuring availability of comfortable and reliable transport facilities. Pakistan can increase its earnings significantly if it succeeds in developing tourism industry on modern lines and pays due attention to promotion of information and communication technology, removing barriers that inhibit their proper growth.

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