How CSR strategy counts

It is a twin strategy that CSR in national and multinational organizations need to incorporate in letter and in spirit by addressing, on the one hand, the urgent needs of the less-privileged, and on the other, initiating a training and development program for them in enhancing their job-oriented skills and helping to replace crippling dependence with self-assurance towards a better and brighter future. Whatever it is said or done: Corporate Social Responsibility (CSR); philanthropic or social work; caring and sharing for the impoverished, looming in the lifestyles of the opulent and upper strata and prevalent in the policies of national and multinational organizations are such customary notions commonly called alms or charity, grants or loans, financial aid or assistance for the disadvantaged.
Imagine the less-privileged of our schools, colleges and universities across Pakistan. Think about the toiling street vendors be it Sindh, Balochistan, Punjab and the KP. Look at exhausted road cobblers, labourers, car cleaners, cart pushers, street charmers, rickshaw drivers, what to talk of myriad beggars. See exploited office peons and lower staff, domestic servants, malis, chowkidars and drivers of the well-to-do. What is important is the sense of responsibility of the “haves” for the “have not’s” in helping the latter out in personal, social and financial crises. But what is vital is to carve out and act upon a pertinent and practical strategy inculcating a life-changing spirit of self-reliance and self-confidence enabling our countless poor and pitiable to stand on their own feet towards a better and brighter society.
PARVEZ JAMIL
Karachi

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