GulAhmed partners with Pink Ribbon Pakistan to fight breast cancer

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Quaid’s mausoleum to be illuminated in pink

Staff Reporter

Karachi—The mausoleum of Quaid-e-Azam Muhammad Ali Jinnah would be illuminated pink on Saturday October 22 in solidarity with breast cancer patients and survivors.
This was stated by Umer Aftab chief executive of the Pink Ribbon Campaign on Friday.
He said that his organization marks Pinktober campaign in October every year to help foster breast cancer awareness and research.
He pointed out that in Pakistan some 40000 women die every year because of breast cancer.
Statistically Pakistan as a nation has the highest incidence of breast cancer in Asia, every ninth women is at the risk of harboring this disease.In order to further the cause of fighting breast cancer the Pink Ribbon Foundation has joined hands with GulAhmed and is taking several noteworthy initiatives to generate awareness.
Activities centered on breast cancer awareness and fundraising for building Pakistan’s first dedicated breast cancer hospital are being carried out throughout October which is deemed as the global month of breast cancer awareness and is referred to as #Pinktober.
Being a woman centric brand for the masses, GulAhmed feels deeply concerned regarding the well-being of Pakistani women. Ensuring that all the chemicals and dyes used in the production of its fabrics are of the highest quality, non-carcinogenic and in no way harmful for the consumers.
For this purpose GulAhmed has also encouraged various players of the business & fashion community to lend their support to the cause of Pink Ribbon Pakistan as well.

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