Lahore—Gree a globally leading brand of air-conditioners, has now launched its new television advertising campaign to highlight its high-performance smart-inverter Airconditioning technology, that saves 60 percent of the energy, while being the only AC which gives complete BTUs due to its powerful compressor. In Pakistan, DWP Group is the official distributor of GREE that ensures nationwide availability of its products, along with prompt after-sales support, through an extensive network of outlets.
This summer season ad-campaign features the renowned artist Samina Peerzada, who testifies the powerful cooling of Gree ACs, even in the hottest climate, where all other brands of airconditioners fail to perform well The campaign assures the consumers that they can rely on Gree ACs to get the most comfortable cooling temperatures. The TVC also informs the consumers that if they buy any unreliable and cheap brand of AC, they will suffer with heat, even in an air-conditioned room. They should not believe the false claims of the cheap brands and choose Gree to enjoy comfortable summer seasons, for many, many years. The caption of this new TVC campaign is; “Gree ACs provide Complete BTUs for Complete Cooling”.
The Head of Marketing at DWP Group Shoaib Younas stated that; there is a rising trend among Pakistani consumers to buy inverter ACs to save electricity consumption. The reliable Gree ACs clearly reduce power-consumption by 60 percent. So, in the long-run Gree Inverter AC proves to be the most economical product, due to its low maintenance costs. Gree has been consistently innovating new technologies to create the best-suited products.