A substantial plan is needed to preserve and document the dying arts in Pakistan as our country has a distinct and unique culture with diverse shades and rich history. Federal Minister for Information & Broadcasting Chaudhry Fawad Hussain said this while chairing a briefing session at Lok Virsa here on Friday.
Fawad directed the authorities concerned to work for restoring the dying art that is imperative to promote indigenous culture and will enable our new generation to establish connect with history and cultural heritage.
Fawad assured the government would continue to facilitate and patronize its promotion by forging coordination both at federal and provincial levels.
He also emphasized the need to reach out the local artists at nook and cranny of the country with a view to encourage and engage them by providing them avenues to exhibit their art works and performances. He also asked Lok Virsa to devise a programme to hold competition among the local artists for providing them opportunities to excel and get recognition at national level.
Executive Director, Lok Virsa briefed the Minister about the upcoming annual Lok Mela Festival starting from Nov 1, 2018.
The information minister appreciating the event as great source festivity and creative expression proposed the idea of each province celebrating their cultural week at premises of Lok Virsa by displaying their diverse art, music and wood work. He added that such events and festivals should be held more frequently so that artists from all parts of the country could get more chances to perform and exhibit their work. He further directed the management to consolidate their proposal by establishing liaison with the provincial cultural departments in regards to holding three-day Lok Mela in provincial capitals of Pakistan.
Chaudhry Fawad Hussain also underlined the need to strengthen marketing and sales section of Lok Virsa with a view to make it profit earning and self sustaining institute. Information Minister earlier on arrival visited Virsa Museum and witnessed its various sections.