Islamabad—Golden Chick, a beloved Texan chain, launched its first outlet in a grand event held at the bustling food court of Dolmen Mall, Clifton, Karachi. Pakistan is the first country outside the US where Golden Chick has opened its franchise, displaying the confidence which international investors have in the Pakistani market. Speaking at the occasion, Crescent Star Foods & Crescent Star Insurance Chairman &CEO Naim Anwar stated: “We are pleased to announce the launch of the first ever Golden Chick franchise in Pakistan. Pakistan has a high demand for chicken and we feel Golden Chick will offer our consumers a great menu, high level of service, and overall feel that will appeal to Pakistani taste buds.
At Golden Chick we are not only offering fried chicken, but chicken tenders and roast chicken as well, which adds another layer of differentiation.” Crescent Star Foods, a subsidiary of Crescent Star Insurance, has brought the Texas-based US fried chicken chain to Pakistan. With the launch of its first outlet, Golden Chick aims to spoil its customers with a variety of foods items which have never before been served in Pakistan. S.M. Raffay, Director Din Corporation stated: “We, as Din Corporation, are extremely grateful to join hands with Crescent Star group in being a part of Golden Chick launching in Pakistan. Its a great brand and without any surprise one of the fastest growing chains in the US.