Samreen Aamir Bari
The modern, advance and industrialized countries are preaching the lesson of globalisation to the whole world and are trying to impose their favourite type of administrative, political and economic system, a system that can safeguard their interests. A system that can help them maximize their profit and exercise their power. To impose these policies on other nations they use charismatic words and introduce captivating policies and schemes in different forms as they are eager to enhance and enforce their power on weaker nations. Max Weber defined power with these words, “the ability of an individual or group to achieve their own goals or aims when others are trying to prevent them from realizing them”, it is clear from the definition that power can either be coercive or authoritative. Advance countries are exercising their authoritative power in the form of soft power.
Under the umbrella of globalisation, strong nations are trying to enforce their financial, political, industrial, cultural and educational policies on weaker nations and for this purpose they use different methods and techniques in different eras. In 15th century, Spanish, Portuguese and then the English ruled over America, Africa and Asia on the basis of their upgraded war equipment and modern techniques. They ruled these regions of the world and gave this age a fascinating name: ‘age of discovery’.
In the 18th century after the Renaissance of Europe Nationalism emerged as the dividing force, the world witnessed two world wars which resulted in the loss of millions of lives. The West imposed war on the whole world and when this tool became old they started using their new weapon- that is soft power. For the rest of the world, the Western scholars are emphasizing and highlighting the benefits of globalisation to the whole world but their nations are still greedy and thirsty of power; Brexit and US Election are two evident examples.