Conference on Agriculture Productivity Improvement through Nudging held at argiculture university

Staff Reporter

Rawalpindi—A two-day conference on Agriculture Productivity Improvement through Nudging started here on Friday which was organized by Pir Mehr Ali Shah Arid Agiculture Rawalpindi (PMAS-AAUR) in collaboration with University of California Davis, sponsored by Agriculture Innovation Program Pakistan (AIPP) aimed at raising public awareness about agriculture productivity and higher yield.
PMAS-AAUR Vice Chancellor (VC) Prof. Dr. Rai Niaz Ahmad addressing the participants as chief guest in the inaugural session said, the conference is aimed at exploring agriculture productivity improvement through Nudging, a technique that influences people towards desirable behavior.
Dr Aneela Afzal delivered the welcome address and introduced Nudging as a tool to influence farmers.
Dr. Mark Bell from University of California gave an overview of the conference and outlined some areas in which Nudging can be used as a potential vehicle for agriculture extension.
Dr. Imtiaz Ahmed, Dr Abdul Saboor, from University of California also threw light on Nudging technologies. Dr Imtiaz Ahmed, Dr Abdul saboor, Dr Khalid Saifullah Director Oric and Dr Naimatullah Hashmi were present along with more than 350 faculty members, PhD and MPhil scholars.
The conference was spread to three technical sessions. First session was about Nudging through academic reforms. The session was chaired by Dr Abdul Saboor and Dr Imtiaz Mohammed.
The second session was chaired by Managing Director Utility Stores, Gulzar Hussain Shah who spoke on “Nudging through government policy reforms”.
Executive Director, Lok Sanjh Foundation, Shahid Zia argued that with active participation of the farmers, techniques such as nudging could be effectively used for sustainable development of the agricultural sector.
Dr. Mark Bell led the third session which discussed nudging using ICT. Dr. Bell being an expert in the areas of research extension linkages, adult education and use of ICT highlighted the emerging concept of nudging in agriculture sector, developed frameworks for implementation and identified skills required to craft effective nudging strategies and reforms.
Today’s sessions concluded on a high note with the participants heralding bright prospects and unparallel opportunities for the best practices and scientific innovations to raise productivity in the agriculture sector.

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