Cheetay.pk is launching its operations in Islamabad and Rawalpindi, with a bucket of over 300 restaurants. A last mile logistics company, having been based in Lahore since its inception, believes that it is the right time to expand geographically into other cities of Pakistan, with Islamabad being the first on the list. The expansion to Islamabad, with the aim to provide users with a greater customer experience than the alternatives, supports the long term growth plans of cheetay.pk to become the leader of the industry.
After spearheading e-commerce firms like Daraz.pk and Kaymu.pk, Ahmed Khan, the CEO of Cheetay.pk, launched the company in 2015, in the cultural capital of Pakistan, Lahore. Initially, starting off as a food delivery service that caused a storm in the industry, the business expanded vertically into providing logistics for other goods, namely books, cosmetics and healthcare.
“When planning to launch cheetay.pk in Lahore, as a company that understands the needs of the local community better than anyone else in the industry, the goal was always to be a national player in the market rather than just limiting ourselves to one specific region. After having perfected our base of operations, and having molded our services into a unique value proposition that our customers are looking for, we feel the time is right to move into the capital. As a market, Islamabad offers a great opportunity for us to grow and make our brand into a community that the people of Pakistan can associate themselves with for years to come,” says Khan.
Cheetay.pk has captured a significant portion of Lahore’s market by creating a brand which is synonymous with quality and timely delivery.