Online advertising has taken a new and exciting turn in Pakistan and Starcom Mediavest Group in collaboration with leading Pakistani online publishers; Jang Media Group, Dawn Media Group, Samaa and Express Media Group was the first agency to utilize the Premium Publisher Homepage Masthead offering for a Coca-Cola, Pakistan campaign.
For the first time in Pakistan, some of the leading online publishers created a combined offering for the greater good of the digital industry. The new offering, dubbed the ‘Premium Publisher Homepage Masthead’ allows advertisers to use the masthead position across 12 websites, allowing them to take advantage of high viewability for 24 hours across mobile and desktop through a single buying interface.
Starcom Mediavest Pakistan is known for breaking barriers within competing media groups to create synergies in advertising campaigns for their clients and has traditionally been know to create innovative roadblocks.
“This is an industry first and Coca Cola, in partnership with Starcom Mediavest Pakistan.