Brand consciousness

Mishal Kamran

Brand Consciousness is one of the most increasing social illness around the world and consequently in Pakistan too, especially in upper-middle class society. People spend extravagant amounts of money on buying products or services which have a label on them also known as “Brand”. “Branded” is the word which indicates that the item is considered to trademark specific products or services. Men spend large sums in buying Rolex Watches and a simple black shirt, but with a label of Adadis on it, along with Jordans. Women are equally obsessed to Victoria secret’s Lingerie and Micheal Kors Bags along with MAC’s Makeup. But In Pakistan,Trendy Lawn is what drives women crazy. Lawn season arrives and here they go, Blocking roads and populating markets in a race of buying their Branded lawns.
Not only do these lawn hunters spend large amounts of their finances in buying a branded Lawn but they also waste a lot of time and energy in scrolling from one shop to another. Usually in the sale season, the roads are found blocked around markets and females are scattered around Lawn shops. Branded Lawn is an industry that is helping all these aunties seem like designers and millionaires and satisfy their self-esteem as they feel very classy. No matter what other fabric they wear, it never fills their desire to stuff their wardrobe with more and more Lawn and branded Products, thus leading to a huge imbalance in distribution of wealth in Pakistan, whereas, the same money could have been utilized in more productive sectors such as charity or business investments or even savings. As the most important thing is not to waste your money and time because money is replaceable but your time is not.
—Islamabad

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