Amreli Steels Ltd. collaborated with AMTF (Afzaal Memorial Thalassemia Foundation) in its fight against Thalassaemia. The blood donation drive was held at the Amreli Steels Head Office, where the company’s employees donated blood for children suffering from Thalassaemia with great fervour. The donation drive was preceded by a screening drive for Amreli Steels employees. This was part of Amreli Steels’ CSR initiative to provide better healthcare to masses.
Thalassaemia is an inherited disorder that leads to decreased production and increased destruction of red blood cells. As it is inherited, the disease afflicts a patient since childhood and regular blood transfusions are required. According to estimates, every year there are around 7000 new cases registered in Pakistan.
Speaking on the occasion, Shahrezad Samiuddin, Manager, Communications and CSR for Amreli Steels, praised the effort and said, “By participating in the blood drive for Thalassaemia patients, our team has demonstrated that it is socially responsible, which is reflective of our values at Amreli Steels. Social responsibility cannot be viewed as an isolated initiative.”
AMTF has been actively fighting the disease in the country since 2003 and patients are treated free of cost at their facility situated in Karachi. Regarding the collaboration with Amreli Steels, AMTF Executive Director, Ateeq-Ur- Rehman said “We appreciate Amreli Steels’ efforts in highlighting the burden of Thalassaemia in Pakistan and thank the employees for taking part in the blood donation drive for the patients enthusiastically. With increased efforts, we can help the afflicted children deal with the disease and prevent new cases.”