Since 1980, UN World Tourism Organization has been celebrating 27th September, every year as the World Tourism Day, to raise awareness on the role of tourism in protecting and promoting social, political and economic values within the country and internationally. Bringing tourists into a country gives it new life, and creates opportunities for entrepreneurs to establish new services and products. It brings jobs and businesses in the country like tour operators, tourist guides, hotel staff, restaurant; moreover, what is spent by tourists, the foreign currency ($,€,£) that are earned by both businesses and individuals, is re-injected into the local economy and generates foreign exchange.
According to WTTC (World Travel & Tourism Council), UK tourism industry grew by 1.3% in 2012 means tourism directly contributed £55.6 billion to British economy. The number of jobs is forecast to increase by 25000, between 2010 and 2020. The demand of tourism in India is expected to grow by 8.2% between 2010 and 2019 and will place India at third position in the world. In Australia, Tourism has directly and indirectly provided job opportunities to 907100 persons.
But Tourism Industry in Pakistan has declined since the start of war on terror in 2001 and till now tourism industry is not much stable because of security issues and none of the government has paid due attention to the tourism industry. In 2015 only 5634 foreign tourists visited Pakistan although Pakistan has a very strong historically amazing places but due to lack of facilities, the tourism industry of Pakistan is declining rapidly. According to the WTTC, “if the country becomes more peaceful the number of visitors is predicted to rise”