Show cause notice to 18 electric cable firms for deceptive practices

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Islamabad—The Competition Commission of Pakistan (CCP) has issued show cause notices to 18 electric cable manufacturers for keeping consumers in the dark about cash/cash coupons in the electric wire cable bundles, thus resorting to deceptive marketing practices. An inquiry conducted by CCP revealed that certain companies have started inserting cash/cash coupons of various denominations in the packaging of their electric wire cable bundles, but the packaging and other promotional material for these products neither indicate the presence of coupons nor reflect the value being charged from consumers in the final price, a statement issued by the commission here on Wednesday said.—APP