Samsung Electronics Middle East and North Africa (MENA), Wednesday, announced its newest lineup of user-driven home audio visual products, including, a new soundbar and UHD Blu-ray player. With over ten consecutive years of market leadership in home audio and video technology, and with active investments in R&D, Samsung’s new home audio and video product lineup for 2017 features innovative devices that reflect a total paradigm shift for both the company and the industry. In particular, the new lineup centers around sleek, simplistic designs and enhanced integration across multiple devices. “At Samsung, we are committed to delivering breakthrough innovations for the home. Sound is an important factor in the overall user experience, and this year our focus was on delivering crisp, clear and immersive sound for the audiophile who needs a simple, yet powerful solution that not only fits their lifestyle, but simultaneously delivers an unparalleled home audio experience,” said Mustafa Sadick, Regional Senior Manager TV/AV at Samsung Electronics Middle East & North Africa office.