Islamabad—Pakistan Electronic Media Regulatory Authority (Pemra) aimed at providing quality entertainment, information and education to masses all over the country held bidding Wednesday to award cable TV licenses in 12 tehsils of country.
Pemra had invited this competition soliciting Expression of Interest (EoIs) through print media and initially EoIs were solicited for 116 tehsils.
A large number of investors took keen interest but only 20 companies could qualify as per criteria for bidding in 12 tehsils.
Inaugurating the session, Director General Licencing, Pemra briefed that Section 19 of Pemra Act confers exclusive powers to Authority to issue licences for any broadcasting /distribution services medium through open and transparent bidding to applicants those who fulfill the requisite criteria.
Pemra has initiated issuing of cable TV licences through bidding in tehsils to professional companies registered with the Securities and Exchange Commission of Pakistan in order to cater quality services even in remote areas.
He further said that so far nearly 3,000 cable licences have been issued on case to case basis to applicants having simply a registered firm from “Registrar of Firms”.
The bidding was held to award licences for Talagang, Chua Syden Shah, Jand, Pindi Gheb, Silanwali, Sohawa, Bhalwal, Taxila, Murree, Quaidabad, Joharabad and Hassanabdal Tehsils of Pakistan.
The successful companies would require starting operation soon after the award of licences.
The highest bid amount of Rs550,000 was offered by M/s Rose Plus Communication Pvt. Ltd. for Hassanabdal whereas, M/s Tele Alliance Pvt. Ltd. was another highest bidder for Murree. They offered the bid amount of Rs526,000.
Concluding the ceremony Chairman PEMRA urged successful bidders to ensure healthy flow of information, entertainment, and education to the public but in due adherence and conformity to national interest.
Chairman Pemra extended his deepest gratitude and felicitation to the successful bidders for carrying forward the Pemra’s vision and urged the earliest expedition of project.