NDTH game changer for media industry

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Islamabad—Pakistan Electronic Media Regulatory Authority (PEMRA) Chairman Absar Alam Tuesday said the direct-to-home (DTH) service would prove to be a game changer in the cable and media industry of the country.
Talking to media persons after a meeting with Chang Jin, Director Asia Pacific Institute of Broadcasting Development (APIBD), here he said the DTH like China Pakistan Economic Corridor (CPEC) was a game changer. The PEMRA Chairman said those who were vehemently opposing start of the local DTH, should express patriotism and stop showing illegal Indian DTH. “Why don’t they go to court against illegal Indian DTH, their attitude is both unprofessional and against the national interests,” he added. He dispelled the impression being given by the cable operators that the DTH would damage the cable industry. “In developed countries like the United States and Germany where DTH systems had been launched over 20 years ago, penetration of the DTH is only 30 per cent and 70 per cent viewers still depend on the cable system.”
Both the DTH and digital cable could and would coexist, he said adding there was a natural segmentation of the target households for both. He said in 2017, PEMRA would focus on digitalization of analogue cable. As per law analogue system was to be abandoned in 2015 but it could not be done. Absar Alam said in DTH, Pakistan lagged behind all the SAARC countries, including Afghanistan.—APP