Mobilink’s mobile-based agri service launched


Islamabad—Mobilink is targeting the agriculture sector of Pakistan with launch of the new value added service (VAS), “Ba Khabar Kisaan”. The launch of “Ba Khabar Kisan” was held in Dera Sardar Sarfraz Khan, Attock where more than a 1,000 local farmers were present to witness Dr. Syed Ismail Shah Chairman- Pakistan Telecommunications Authority and Aamir Ibrahim, CEO -Mobilink and Warid Pakistan provide a breakdown of the service’s benefits to the farming community.
The App based service utilizing infrastructure voice response technology will provide farmers information and services related to agriculture such as optimized cultivation methods, modern farming technique, health education for farmers, health precautions for plants, 24/7 helpline with trainings weather information, crop insurance, market related information and a platform for sales. With the launch of this service, Mobilink is looking to harness the strengthen of its extensive telecommunications network to connect farmers, agribusinesses and rural communities, in a bid to drive productivity and innovation.—APP