Marketing, free sampling of infant formula milk in hospitals banned

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Salim Ahmed

Punjab Food Authority (PFA) in collaboration with Lahore College Women University (LCWU) has arranged a seminar on “Mother’s Milk vs Formula Milk, causes of Breast Cancer in Pakistan” at LCWU Auditorium on Friday.
In the ceremony, PFA Director General Noor Ul Amin Mengal, LCWU Vice Chancellor Professor Dr Uzma Qureshi, PFA Additional Director General (Technical) Dr Shahzeb Hasnain, Executive Director Strategic Management and Internal Policy Unity Dr Ahsan Waheed Rathore, Prof of Pathology Allama Iqbal Medical College Dr Fauzia Ashraf and Member P&D Dr Fatima have addressed with the participants.
A large number of students, nutrition experts and faculty member of LCWU including Prof Sara have participated.
While addressing to the participants, PFA DG Noor ul Amin Mengal explained the importance of mother’s feed for children and effects of Formula Milk on infant and mothers. He said that there is no substitution of Mother’s milk. Chances of breast cancer in mothers feeding their babies are far lesser than those who do not. He said PFA has completely imposed ban on marketing and free sampling of infant formula milk in hospitals after consultation with Formula Milk Association.
He further added that 700 PFA teams under the supervision of FSOs and 2000 Food Technologists are working actively to secure the growth and nutrition of people in Punjab.
DG further said that PFA has formulated 16 laws and got them approved from Punjab Assembly and it’s all credits goes to Punjab Chief Minister Punjab Shahbaz Sharif and PFA team members who supported us at every plate form.
He said that PFA is taking strict measures to ensure the quality food and nutrition for people especially children. In this connection PFA has banned all carbonated drinks in educational institutions and ensuring its implementation across the province.
Mengal further added that we should use fresh and healthy food items like juices and fruits and must avoid unhealthy items like carbonated drinks and other such products.