Karachi—Greenstar Social Marketing (GSM), an independent network member of Population Services International, presented two studies on Family Planning (FP) at a seminar titled ‘What has worked – The Evidence’ conducted at the 17th Annual Population Research Conference in Karachi. The seminar was chaired by Dr. Yasmeen Sabih Qazi, Senior Country Advisor Population Program – The David and Lucile Foundation, and Bill and Melinda Gates Foundation. Titled ‘Future of Family Planning in Pakistan’, the first study highlights the high level FP2020[i] commitments made by the Government of Pakistan at the 2012 London Summit on FP—including specific policy, financial, and program and service delivery pledges—to meet their FP goals, and the role that has played in providing public and private sector support for FP initiatives in the country.
The main findings of this research paper suggest that perhaps it is time to re-think FP programming in the larger context of how families think of their children and to ask questions that can help refocus the debate and programming in FP. The second study, titled ‘Evidence Based Decision Making at Greenstar’, presented evidence on increasing use of modern and traditional methods of contraception in Pakistan captured through three rounds of Demographic and Health Surveys conducted in 1990-1991, 2006-07 and 2012-13.