Asia Peace Film Festival
The first ever Pakistan edition of the Asia Peace Film Festival (APFF) will take place during 18-20 September at the Pakistan National Council of the Arts (PNCA). As many as 113 documentaries and other content of about 15 hour from 30 countries would be shown in three days.
Marriyum Aurangzeb, the Minister for Information, Broadcasting and National Heritage, was the chief guest of the launching ceremony of the festival organised by the PNCA on Wednesday.
Speaking on the occasion, Marriyum Aurangzeb said no one else could understand the importance of peace more than us who have been fighting a war against terrorism for decades. We suffered a lot both economically and socially. Now we are fighting against all odds and the challenges confronting from the extremism and for the sake of our generations next. The restoration of national identity and dignity is a must for us.
She said the first ever national film and broadcasting policy would be announced next month that would bring several new and concrete initiatives to promote film production and screening in Pakistan.
The PNCA Director General Syed Jamal Shah said cinema is a very medium for both narrative and documentary being the most accessible and effective vehicle for promoting social change in the world. It addresses some very important social and cultural issues besides proving entertainment at the same time.
He said the APFF would pave a path for the global communication for peace, originating from Pakistan to help develop a harmonised narrative for the region.
Amjad Bhatti, the chief executive of the festival, said the selected ?lms of APFF-Pakistan Edition would be screened ?rst at the Festival on 18-19-20 September 2017 in Islamabad; second on the other festivals hosted in partner countries, third in the 30 Universities of Pakistan’s four provinces including Gilgit-Baltistan and Azad Jammu and Kashmir and fourth in several press clubs in Pakistan. The ?nalists of APFF-Pakistan Edition would be decorated with National Awards from the Government of Pakistan.