Pakistan Observer

German packaging solution for food industry launched

Staff Reporter

Saturday, December 29, 2012 - Karachi—MULTIVAC has recently started its Pakistan operation. The overall food and beverage trade in Pakistan has surged to $ 6 billion during 2011. Keeping in view the great potential in the food sector of Pakistan,

MULTIVAC moves the market with innovative packaging solutions, individual consultation and exceptional service. We call it “better packaging”. Our customers call it “success”, said Amir Sotoudeh, Managing Director, MULTIVAC Middle East.

The company manufactures machines for the packaging of fresh or processed food, sterile goods and other medical products, today the company has a worldwide organization with more than 3,300 employees in 55 countries, he added.

We want to facilitate food sector of Pakistan with better packaging facilities in sectors especially ready-to-eat meal, fresh and frozen Meat, Seafood and bakery products, he further said.

In MULTIVAC we share our know how with manufacturer in Middle East region and our message to the Middle East food market which is the big potential market is “The food packaging industry can make a valuable contribution to reducing the wastage of food.” Appropriate packaging strategies help to protect food along the value chain and to make food available to more people.

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