Staff ReporterWednesday, March 21, 2012 - Islamabad—Experts in a two-day workshop on climate change in Asia have called for the need for a communication strategy which can effectively formulate a climate change responses across Asia.
The first day of the workshop was focused on understanding the important issues concerning climate change that affect Pakistan.
The participants explored how the effects of climate change are being felt in particular environments and regions, and gauge levels of public awareness and understanding of these issues and their effects.
The second day of the workshop considers examples of how communications can help to deliver social messaging, raise awareness of issues and stimulate behaviour change.
The participants will be informed what they might learn from past examples and how they can face the challenges of climate change by developing new ideas.
The workshop was organised by LEAD Pakistan in collaboration with BBC Media Action and was attended by 16 participants including climate change experts, renowned journalists, representatives of NGOs and government.
The workshop is part of BBC Media Action’s new research and communications project called Climate Asia, funded by the UK Department for International Development (DFID).