Cathay Dragon celebrates launch of an exciting new era

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Staff Reporter

Hong Kong—Dragonair is today officially rebranded as Cathay Dragon, bringing the award-winning airline closer to Cathay Pacific in a launch that will provide customers with a more seamless travel experience across the airlines’ respective regional and international networks.
At an unveiling ceremony at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong, Cathay Dragon Chief Executive Officer Algernon Yau said: “This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry.”
The airline’s customers also joined in the launch celebration at a separate event at Hong Kong International Airport, which involved Cathay Dragon pilots, cabin crew and ground staff at a specially-arranged ceremony. Local celebrity Nicholas Tse was also on hand to welcome Cathay Dragon passengers at the departure gate with an assortment of treats from his Chef Nic’s Cookie Cha Chaan Teng range. In a newly formed partnership with the widely acclaimed singer-actor (and now culinary aficionado), Cathay Dragon will carry Chef Nic’s Cookies in all classes for selected periods and flights as part of the rebranding celebration.
The Dragonair-to-Cathay Dragon brand conversion process started earlier this year following an initial rebranding announcement in January.