Karachi—Bank Alfalah is about to launch branchless banking services in Azad Kashmir and Gilgit Baltistan. In this respect the Bank Alfalah has joined hands with Special Communications Organization (SCO) for the launch of its branchless banking service in Azad Jammu & Kashmir and Gilgit-Baltistan. A brand envisioned as ‘S-Paisa,’ Bank Alfalah’s branchless banking offering is aimed to empower more than 6 million people of Azad Jammu & Kashmir and Gilgit-Baltistan through state-of-the-art, convenient, and secure Branchless Banking service.
The partnership with SCO will put Bank Alfalah’s branchless banking services at the forefront in these regions, and will financially empower the un-banked in these vicinities. The contract signing ceremony was attended by Maj Gen Amir AzeemBajwa – DG SCO, Brig Muhammad Zaman – Deputy DG SCO, Brig Iftikhar-ul-Wahab Director Marketing & Regulatory Affairs SCO, Ms. Mehreen Ahmed Group Head, Retail South & New Initiatives Bank Alfalah, Rizwan Ata Group Head Islamic Banking Group Bank Alfalah, Mr. Amaar Naveed Ikhlas Head of Branchless Banking Bank Alfalah, and Syed Ammar Haider Head of Sales & Distribution Bank Alfalah. With the launch of S-Paisa, people across Azad Jammu & Kashmir and Gilgit-Baltistan would be able to engage in money transfers (sending and receiving), payment of utility bills and performing mobile top-ups.
Offering these basic over-the-counter services brings Bank Alfalah one step closer to financially empowering segments of the country where financial access was previously limited or unavailable. “This partnership is of paramount importance for us as it enables us to serve more people and achieve our financial inclusion goals which are convergent with those of the Government of Pakistan,” said Ms. Mehreen Ahmed, Group Head Retail South & NI Bank Alfalah.