Bank Alfalah, Mastercard to introduce rewards programme


Staff Reporter

Karachi—Bank Alfalah, Pakistan’s premier bank-ing institution, has struck a strategic deal with Mastercard to capitalize on its well-known rewards system in order to develop a first-of-its-kind enter-prise-level loyalty and rewards program in Pakistan. Mastercard’s reward system provides a cutting-edge experience through a robust, secure and flexible rewards processing platform. The agreement was signed by Atif Bajwa, President and CEO, Bank Alfalah and Khalid Elgibali, Divi-sion President, Middle East and North Africa, Mastercard, in the presence of senior officials from both the entities. The mutual agreement brings in Mastercard’s global expertise in the rewards space and Bank Alfalah’s exclusive market position as an innovative provider of customer-centric solutions, and aims at helping engage customers in exciting ways in the enterprise loyalty program.