Artiste community endorses PEMRA initiative to ban Indian content


Staff Reporter

Islamabad—Artiste community has fully endorsed the decision taken by Pakistan Electronic Media Regulatory Authority (PEMRA) to ban Direct To Home (DTH) service and Indian content.
Famous Actor and Former Director General (DG) of Pakistan National Council of Arts (PNCA) Tauqeer Nasir talking to media on Tuesday said, “This decision should have been taken earlier, but it is never too late to make things right.” He said “Be Pakistani, see Pakistani”, this is not only the duty of media but it is a duty of every individual to endorse the decision taken by PEMRA. “We should only promote, project and transfer our values, norms and culture to our next generation, rather than promoting culture and religion of other countries,” he said. In 80s and 90s, Pakistan Television (PTV) did perform a proactive role in grooming personalities, he said and added today children are somewhat ‘hollow’ ; they are intelligent but don’t have strong values. Director Ashir Azeem said : “The ban may be a positive step to help promote local cinema. I think we will survive the ban. In fact, it might help spur our productions and create more output.”
“I agree with the idea of restricting Indian films because the exhibitors currently favour them over local films. So, local producers are afraid to invest” , he said added “your film will likely be sidelined if an Indian film is released at about the same time,” he said.
Recently, Pakistan Electronic Media Regulatory Authority (PEMRA) has taken the decision to take strict action against Indian Direct To Home (DTH) service and Indian content on satellite TV Channels and cable networks in Pakistan.
Under section 33-A of the PEMRA ordinance, the country electronic media watchdog, has called on the Federal as well as provincial governments, FIA, FBR, SBR and other stakeholders in the country to stop Indian DTH service.
PEMRA has said with the help of the state agencies, it is finally going to get rid of Indian content in the country.