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Samsung starts celebrating
Olympic Torch Relay
Nasir Mahmood
Karachi—Samsung Electronics Co. Ltd today increased its promotional
awareness activities in Pakistan as a Global Presenting Partner of
the Beijing 2008 Olympic Torch Relay. The Olympic torch will pass
through Islamabad on April 16, 2008 where citizens of Pakistan can
witness the most prestigious sporting symbol up-close.
Shahid Khan, Director Marketing of the Company commented, “Samsung
is extremely proud of being the Presenting Partner of the Olympic
Torch Relay. Pakistan will witness a historical event this year. It
believes that its presence and participation will reinforce the true
spirit of the Olympics, sportsmanship, excellence and respect. The
slogan of the 2008 Olympics “One World One Dream” fully reflects the
essence and the universal values of the Olympic spirit - Unity,
Friendship, Progress, Harmony, Participation and Dream, the common
aspirations of people from all over the world.” “Over a period of
130 days, 137000km on all 6 continents, through 21 countries and 134
cities around the world; a total of 21880 International Torchbearers
will carry the Olympic Torch with the goal of sharing the Olympic
spirit and values of peace and unity with the world,” he added.
Samsung has been a worldwide Olympic sponsor since 1998 and a
presenter of the Olympic Torch Relay from 2004. As the Worldwide
Olympics Wireless Communications Partner for the 2008 Beijing
Olympic Games, it contributes superior wireless technologies and
mobile phones through the company’s Wireless Olympic Works (WOW)
initiative, to ensure a smooth and efficient running of the Olympic
Games. The most comprehensive information resource for a sporting
event, WOW will transmit real time information related to the
Olympics.
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